Do I need to pre-register as a delegate to attend the conference?

Yes, individuals are required to register and purchase our all-inclusive Delegate Passes to attend our marketing conferences in the USA and UAE. As a registered delegate, you get to attend panel discussions, keynotes, Q&As, and live fireside chats. Along with this, the registration fee also includes 3-day access to networking events, our conference magazine, lunches, and coffee breaks.

How can I buy Delegate Passes?

You can purchase Delegate Passes from here and through our official channels. With conference scams on the rise, please practice due diligence to steer clear of fraudsters and spammers selling fake tickets. The Money 2.0 Conference will not be deemed responsible for such fraudulent transactions with third parties.

Will my Delegate Pass cover my accommodation and travel costs too?

Accommodation and travel costs must be entirely borne by the attendee. On that note, our venue partners do offer stay options at discounted rates to a few delegates who register early for our digital marketing conference. If you would like to know more, get in touch with our team today!

How long do you take to reserve my seat at your marketing events?

After you purchase your Delegate Pass, you receive your login credentials for your dashboard within 24-48 working hours. We also send in a payment confirmation along with it after reviewing your particulars.

Do you issue refunds upon cancellation?

The Marketing 2.0 Conference’s passes are non-refundable. However, all refund and cancellation requests shall be reviewed individually, and decisions on refunds under special circumstances shall be at our sole discretion.

I would like to speak at the marketing, advertising, and retail summit. Where do I sign up?

Your ideas and perspectives matter. Speaking opportunities at the Marketing 2.0 Conference are in high demand; therefore, do submit your interest to register as a speaker or a panelist as soon as the event dates are announced. To know whether empty slots are available, reach out to us here .

Can my company get an exhibit booth at the venue?

Absolutely! We offer a wide range of exhibition packages customized to your needs and as per your visibility requirements. Email us at contact@marketing2conf.com to know more. Please note that we have come across numerous reports of scammers and spammers trying to sell exhibit booth spaces to interested brands. Therefore, we urge you to make purchases from our official channels only.

How do I sign up as a conference sponsor?

We have sponsorship packages that may prove to be vital in boosting your reach during the marketing event. Ask for our sponsorship information decks by hitting us up at contact@marketing2conf.com . Have a query that’s not been answered here? Give us a call at (213) 873-8585, or simply fill up this form!

How Ad Fraud Harms Your Marketing Campaigns

Banner — How Ad Fraud Harms Your Marketing Campaigns

As per conservative estimates, digital ad fraud results in the loss of $1 for every $3 allocated towards paid online ads by businesses worldwide. This is a growing problem that needs to be addressed by digital marketers as it not only brings down the ROI of their marketing campaigns but also skews their ad metrics. This blog reviews the consequences of fraudsters and scammers taking over your campaigns.

Types Of Ad Fraud

Ad fraud takes many forms and shapes, and marketers must stay on their toes to ensure that they don’t become victims. The most common types of ad fraud and scams include:

Click fraud: This involves the deployment of bots, malware, and click farms to manipulate pay-per-click campaigns for economic gains.
Affiliate fraud: This revolves around tactics like domain spoofing and cloning to redirect traffic to fraudulent websites.
Fake leads: Here, fraudsters and spammers take over your methods to acquire new leads by filling up forms or downloading company resources — actions that help businesses identify and reach out to active prospects who may be interested in their services and products.

Ad Fraud — Its Impact

Undoubtedly, lead generation is one of the most important goals of a digital marketer. However, when fraudsters and spammers take over your campaigns, you will end up with fake lists of prospects that won’t lead you or the sales team anywhere. You end up wasting valuable time trying to categorize the leads for the relevant salespersons.

But the wastage doesn’t end there. The sales department of your business also allocates a considerable chunk of its time and resources towards getting in touch with the prospects, only to realize that the contact details are fake or the lists are filled with random names. The latter puts them at the risk of violating TCPA guidelines as the prospects may not have consented to sharing their personal information. This may invite significant legal troubles and harm the business's reputation in the long run.

Secondly, ad fraud and scams also contaminate the results of your ad campaigns, thereby leaving you with incorrect metrics. This makes it impossible for marketers to truly determine the effectiveness of their campaigns. Consequently, marketers may end up pooling money towards recreating a campaign whose performance was inflated due to malicious practices, such as pixel stuffing and click fraud. This affects productivity, drives up cost-per-lead, and also has a negative impact on your future marketing efforts.

Signing Off

There is no one-size-fits-all policy when it comes to fighting the menace of ad fraud. The need of the hour is for businesses to embrace multiple strategies as well as fraud prevention tools to ensure that their marketing campaigns aren’t compromised because of fraudulent players.

USA’s upcoming marketing leaders’ summit — the Marketing 2.0 Conference — will highlight strategic actions, tactics, and scam detection technologies that can prove to be practical solutions. The three-day conference will also be a launchpad for cybersecurity experts and digital marketers who have innovative fraud prevention solutions for a wide range of businesses.