
USA AGENDA
Caesars Palace, Las Vegas, USA
March 18–20, 2024
AGENDA
8:00 AM 8:00 AM - 9:15 AM |
Registration, Morning Coffee, And Refreshments |
9:15 AM 9:15 AM - 9:30 AM |
Opening Note — Marketing 2.0 Conference USA, 2024 |
9:30 AM 9:30 AM - 10:20 AM |
Panel Discussion: Bye Boring, Hi Bold—The Future Of Content Marketing |
10:20 AM 10:20 AM - 10:50 AM |
Keynote: Tapping Into Gen Z: Marketing To The Next Generation Speaker: Dame Didi Wong CEO | The Yes Academy |
10:50 AM 10:50 AM - 11:40 AM |
Fireside Chat : The Evolution Of OTT Platforms: Trends, Challenges, And Opportunities |
11:40 AM 11:40 AM - 12:00 PM |
Recognition Session |
12:00 PM 12:00 PM - 1:10 PM |
Lunch & Networking |
1:10 PM 1:10 PM - 1:40 PM |
Showstopper Session: The Continuing Evolution Of Work! Life! Play! Speaker: Michael Koch Public Speaker, CEO & Co-founder | The Michael Koch Group |
1:40 PM 1:40 PM - 1:50 PM |
Business Card Exchange Session |
1:50 PM 1:50 PM - 2:30 PM |
Keynote: Beyond Borders: Global Marketing Strategies For Success |
2:30 PM 2:30 PM - 3:00 PM |
Fireside Chat: Move Over AI, It's Time For Creative Automation |
3:00 PM 3:00 PM - 3:50 PM |
Panel Discussion: From Creative Genius To Charismatic Leader: Taking The Mantle |
3:50 PM 3:50 PM - 4:40 PM |
Panel Discussion: Ethics & Authenticity: Navigating The Fine Line In Digital Marketing |
4:40 PM 4:40 PM - 5:20 PM |
Fireside Chat: Advertisers, It's Time To Stop Pinkwashing And Make A Real Impact |
5:20 PM 5:20 PM - 5:40 PM |
Recognition Session |
5:40 PM 5:40 PM - 7:00 PM |
Networking Hour |
Note: The timing and topics of sessions are subject to changes depending on speakers’ availability or other unforeseen circumstances.
8:00 AM 8:00 AM - 9:00 AM |
Registration, Morning Coffee, And Refreshments |
9:00 AM 9:00 AM - 9:50 AM |
Panel Discussion: What Will Be The Next Big Disruption After ChatGPT? |
9:50 AM 9:50 AM - 10:15 AM |
Keynote: Agile Marketing: How To Adapt To The Dynamic Go-To-Market Environment Speaker: Brooke Shafer President & CEO | CMI |
10:15 AM 10:15 AM - 11:00 AM |
Panel Discussion: Supercharging Brands With Purpose-Driven Marketing |
11:00 AM 11:00 AM - 11:45 AM |
Fireside Chat: Email Metrics That Matter: Tracking Success And Measuring ROI In Email Campaigns |
11:45 AM 11:45 AM - 12:10 PM |
Recognition Session |
12:10 PM 12:10 PM - 1:20 PM |
Lunch & Networking |
1:20 PM 1:20 PM - 1:30 PM |
Business Card Exchange Session |
1:30 PM 1:30 PM - 2:00 PM |
Keynote: Humanity Reinventing Ourselves: The Role Of Marketing Speaker: Nicola Middleton Founder & President | GodBrands (Pty.) Ltd. |
2:00 PM 2:00 PM - 2:50 PM |
Panel Discussion: Turning Data Into Stories: How To Repurpose Analytics And Research Into Compelling Content |
2:50 PM 2:50 PM - 3:30 PM |
Fireside Chat: From Clicks To Conversions: Optimizing Your SEO Team For Maximum ROI |
3:30 PM 3:30 PM - 4:20 PM |
Panel Discussion: Crafting An Effective Pitch For Your Marketing Agency: Lessons From Experts |
4:20 PM 4:20 PM - 5:00 PM |
Fireside Chat: Lights, Camera, Confidence! The Secrets To Mastering The On-Camera Game |
5:00 PM 5:00 PM - 5:35 PM |
Recognition Session |
5:35 PM 5:35 PM - 7:00 PM |
Networking Hour |
Note: The timing and topics of sessions are subject to changes depending on speakers’ availability or other unforeseen circumstances.
8:00 AM 8:00 AM - 9:00 AM |
Registration, Morning Coffee, And Refreshments |
9:00 AM 9:00 AM - 9:50 AM |
Panel Discussion: Pitching With Pizzazz: Unconventional Techniques For Marketers To Win Hearts (& Contracts!) |
9:50 AM 9:50 AM - 10:20 AM |
Keynote: One Size Fits None: The Art & Science Of Personalized Marketing Speaker: Scott Curley CEO | FinishLine Tax Solutions |
10:20 AM 10:20 AM - 11:00 AM |
Fireside Chat: Binge-Worthy Byte-Sized Content: Surviving The Attention Span Apocalypse |
11:00 AM 11:00 AM - 11:40 AM |
Fireside Chat: Unleash Your Inner Superhero: The Personal Branding Edition |
11:40 AM 11:40 AM - 12:10 PM |
Recognition Session |
12:10 PM 12:10 PM - 1:20 PM |
Lunch & Networking |
1:20 PM 1:20 PM - 1:30 PM |
Business Card Exchange Session |
1:30 PM 1:30 PM - 2:20 PM |
Panel Discussion: Finding Balance In The Chaos — A Guide To Thriving Mentally In Marketing |
2:20 PM 2:20 PM - 3:10 PM |
Panel Discussion: Creating A Unified Brand Voice: Consistency In Communication Across Channels |
3:10 PM 3:10 PM - 4:00 PM |
Fireside Chat: From Invisible To Influencer: Secrets To Shine On LinkedIn |
4:00 PM 4:00 PM - 4:50 PM |
Panel Discussion: Going From 0 To 1M With Only Social Media And Your Website! |
4:50 PM 4:50 PM - 5:20 PM |
Vote Of Thanks |
Note: The timing and topics of sessions are subject to changes depending on speakers’ availability or other unforeseen circumstances.